Switch: How to Change Things When Change Is Hard
I am a big fan of the Heath brothers’ first book Made to Stick: Why Some Ideas Survive and Others Die and I am happy to report that they have stepped up to the plate and hit another home run. In “Switch,” the Heaths once again take the kernel of a good idea originated by someone else and build an expansive original work around it. In “Made to Stick” that kernel was Malcolm Gladwell’s concept of “stickiness,” what makes ideas [...]
May 31st, 2010 by Kelvin 






