Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
May 22nd, 2010 by Kelvin 
No Comments This is an especially thought-provoking book which, as have so many others, evolved from an article published in the Harvard Business Review. According to Kim and Mauborgne, “Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant…This book not only challenges companies but also shows them how to achieve this. We first introduce a set of analytical tools and frameworks that show you how to [...]
